Despite the difficult times we are living in, the Consorzio del vino Brunello di Montalcino along with their partner Area 39 has decided to dedicate its efforts in driving awareness around the Brunello di Montalcino and Rosso di Montalcino in the sought-after New York City scene.

Our objective is to promote these two denominations on the New York market, whilst also lending a helping hand to the restaurant industry that has suffered the most from the COVID-19 pandemic crisis.

A multi-facet communication and marketing campaign has been developed which will include online, social media and traditional press activities. As part of our efforts, we will be running several masterclasses, tastings, webinars and live instagram videos through well-known names within the industry, and with the support of many of the best restaurants within the Manhattan and Brooklyn area.

The project will culminate in the “Brunello Week”, which will run during the second week in June.Approximately 40 locations (restaurants and clubs) will be promoting Brunello and Rosso di Montalcino pairing their menus and offering a tasting by the glass.

If you are a Brunello di Montalcino or Rosso di Montalcino lover, or you would just like to taste these great wines, watch this space!